Case Studies
( Mirchi360 )
→ Challenge
Mirchi360 wanted to strengthen its online presence and boost engagement with its growing food-loving audience.
→ Solution
I designed and executed compelling social media campaigns that combined viral post strategies, creative storytelling, and engaging visuals tailored to their audience.
→ Key Highlight
Leveraged Instagram’s potential to turn casual followers into an engaged community around the brand.
→ Results
- Created multiple viral posts that significantly increased reach and visibility.
- Enhanced brand engagement through interactive campaigns and trend-driven content.
- Strengthened Mirchi360’s brand positioning as a leading food name on social media.
( ZIL )
→ Challenge
Position a tape manufacturing company—typically seen as “boring” or industrial—as a fun, engaging brand on social media.
→ Strategy
- Adopted a fun and humorous content style to break industry stereotypes.
- Created relatable, witty posts that connected with everyday tape use.
- Leveraged memes, reels, and lighthearted storytelling to attract attention.
→ Key Highlight
→ Results
- Grew Instagram to 2k+ followers with consistent engagement.
- Shifted brand perception from industrial to creative and approachable.
- Increased audience interaction through shares and organic reach.
( Pansaar Bazaar )
→ Challenge
Grow brand awareness and create an appealing online presence for a niche e-commerce store specializing in herbs and spices.
→ Strategy
- Created compelling, eye-catching designs aligned with the brand’s natural theme.
- Maintained a grid-style Instagram feed that displayed all products clearly and aesthetically.
- Combined educational content (herb benefits, usage tips) with product-focused visuals to build trust and engagement.
→ Key Highlight
→ Results
- Increased following to 1.6k+ engaged users.
- Built a visually consistent and professional feed that highlighted the full product range.
- Strengthened brand credibility as a trusted source for herbs, spices, and wellness tips.
( Aluminium Masters )
→ Challenge
Increase brand visibility and generate interest in aluminium doors, windows, and fabrication services in a competitive local market.
→ Strategy
- Designed modern, premium-looking creatives to reflect product durability and style.
- Created campaigns focusing on USP-driven messaging (strength, longevity, affordability).
- Maintained a clean, aesthetic grid showcasing different products and installations.
- Ran seasonal and event-based posts to keep the brand relevant and engaging.
→ Key Highlight
→ Results
- Built a strong social presence with consistent branding across platforms.
- Attracted high-quality leads through engaging posts and targeted campaigns.
- Established Aluminium Masters as a reliable, stylish, and long-lasting choice in the fabrication market.
( FibRwear )
→ Challenge
Establish FibRwear as a trendy, performance-driven sportswear brand and build a loyal fitness community in a crowded market.
→ Strategy
- Developed high-energy visuals and campaigns reflecting an active lifestyle.
- Showcased products through fitness reels, influencer collaborations, and lifestyle shoots.
- Maintained a bold and athletic grid design to highlight both style and performance.
- Used engaging captions and motivational content to connect with gym-goers and athletes.
→ Key Highlight
→ Results
- Increased brand awareness and follower growth within the fitness community.
- Boosted engagement rates with reels and interactive posts.
- Positioned FibRwear as a reliable and stylish choice for sports and gym wear.